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New York Times, Saturday, September 4, 2010

Author:
Mark Diehl
Editor:
Will Shortz
Blog:
Company mascot introduced in the 1930s that has never been put out to pasture
TotalDebutLatestCollabs
7711/11/19841/22/20233
SunMonTueWedThuFriSatVariety
3214720373
RebusScrabDebutPre‑WSFresh
31.57592888%
Mark Diehl

This puzzle:

Rows: 15, Columns: 15 Words: 70, Blocks: 26 Missing: {JQXZ} This is puzzle # 50 for Mr. Diehl. Saturday freshness: 75%
1
B
2
A
3
I
4
T
5
B
6
U
7
C
8
K
9
E
10
T
11
S
12
S
13
A
14
G
15
E
L
S
I
E
T
H
E
C
O
W
16
E
L
O
17
G
L
A
M
O
U
R
P
O
S
E
18
T
I
L
19
S
O
Y
20
W
R
I
T
21
S
E
22
E
O
F
F
23
R
U
N
S
24
W
E
P
T
F
O
R
25
B
26
A
27
G
E
L
S
28
W
I
S
E
A
C
R
E
29
O
N
O
F
F
30
T
A
N
I
A
31
L
E
S
32
N
E
O
S
33
S
E
V
E
N
34
S
U
M
O
35
U
S
D
36
B
I
P
E
D
37
D
E
B
A
R
38
S
T
R
39
O
L
L
E
R
40
D
O
E
S
N
T
41
T
H
E
D
U
K
E
42
D
I
N
K
43
R
E
A
D
E
R
44
W
E
A
K
45
P
46
F
47
C
48
A
S
S
49
F
O
50
R
A
L
L
I
51
C
A
R
E
52
C
I
O
53
I
B
M
T
H
I
N
K
P
A
D
54
K
A
N
55
N
E
S
T
I
N
G
S
I
T
E
© 2010, The New York Times9/4/10 ( No. 22,215 )
Across
1
Fishing gear : BAITBUCKETS
12
Hollywood acronym : SAG
15
Company mascot introduced in the 1930s that has never been put out to pasture : ELSIETHECOW
16
Group with the '79 double-platinum album "Discovery" : ELO
17
Stance in a fashion magazine : GLAMOURPOSE
18
Up to, informally : TIL
19
___ milk : SOY
20
Bench warrant, e.g. : WRIT
21
Walk to the gate, perhaps : SEEOFF
23
Baseball stat : RUNS
24
Lamented : WEPTFOR
25
Zeros, in sports slang : BAGELS
28
One who's smart? : WISEACRE
29
Switch positions : ONOFF
30
"Lost" actress Raymonde : TANIA
31
Liszt's "___ Préludes" : LES
32
Hardly traditionalists : NEOS
33
___ Sisters (daughters of Atlas) : SEVEN
34
Popular spectator sport that's not in the Olympics : SUMO
35
Money market currency abbr. : USD
36
The Abominable Snowman, for one : BIPED
37
Block : DEBAR
38
Babe-in-arms alternative? : STROLLER
40
"___ Really Matter" (Janet Jackson song) : DOESNT
41
John Wayne : THEDUKE
42
It's hardly a smash hit : DINK
43
Kindle, say : READER
44
Impotent : WEAK
45
E-2 Marine : PFC
48
Utter doofus : ASS
49
Apathetic person's words : FORALLICARE
52
John L. Lewis was its first pres. : CIO
53
Laptop tested aboard the Endeavour : IBMTHINKPAD
54
Home of Smallville: Abbr. : KAN
55
Swift retreat? : NESTINGSITE
Down
1
Adjures : BEGS
2
Gallic greeting : ALLO
3
"Well!" : ISAY
4
Title guy in an animated HBO sitcom : TIM
5
Aid to King Hrothgar, in literature : BEOWULF
6
Some driving school practice : UTURNS
7
Rock on a stage : CHRIS
8
Didn't go stale : KEPT
9
Friendly intro? : ECO
10
Adds : TOSSESIN
11
Comic strip adoptee : SWEEPEA
12
Course load? : SETOFCLUBS
13
Like the 1974 rope-a-dope fight : ALIFOREMAN
14
Kiawah Island, for one : GOLFRESORT
22
Hellenic character : ETA
23
Calls : REFS
24
Got into port : WINED
25
Incentive to buy a CD, maybe : BONUSTRACK
26
Number of folks? : ANESTHESIA
27
Excuse : GOODREASON
28
Sing vibrato, say : WAVER
30
Hides on a frame : TEPEE
33
Luxurious wrap : SILKROBE
34
Grope for : SEEK
36
Tekka-maki sushi source : BLUEFIN
37
Promoter of the 13-Down fight : DONKING
39
"How ___ ..." : ODD
40
Phone headquarters : DIALIN
42
City of 15+ million whose busiest street is Chandni Chowk : DELHI
44
Steam engine pioneer : WATT
45
Parental term of endearment, in Spain : PAPI
46
Frequent party planner, for short : FRAT
47
Opt to drop : CEDE
50
Hosp. units : RMS
51
Contents of some books: Abbr. : CKS

Answer summary:
8 unique to this puzzle, 5 debuted here and reused later, 1 unique to Modern Era but used previously.

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