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OFF BRAND

New York Times, Sunday, August 1, 2021

Author:
Matthew Stock
Editor:
Will Shortz
Blog:
20-Across : Naysayers
TotalDebutLatestCollabs
291/7/202110/23/202420
SunMonTueWedThuFriSat
8126264
RebusCircleScrabDebutFresh
231.6219758%
Matthew Stock

This puzzle:

Rows: 21, Columns: 21 Words: 140, Blocks: 74 Missing: {JQZ} This is puzzle # 6 for Mr. Stock. Sunday freshness: 46%
Will Shortz notes:
Matthew Stock, who turns 25 this month, works for a math education nonprofit in East St. Louis, Ill. The idea for this puzzle came about in January, when he was on a cross-country road ... read more
Jeff Chen notes:
A couple of perfect "off brand" examples today, the SPANISH ARMADA no doubt an "old navy." The big winner was [General mills?], changing the meaning of "mills," as in "puppy mills." Funny ... read more
1
A
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R
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T
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I
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C
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L
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E
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C
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F
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C
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S
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P
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E
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A
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R
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C
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E
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T
O
O
C
O
O
L
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P
A
W
A
T
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D
E
N
I
E
R
S
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O
F
F
E
N
S
I
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V
E
L
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N
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A
R
T
R
O
O
M
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P
L
U
M
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E
S
O
S
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W
I
N
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D
T
U
R
B
I
N
E
28
E
29
M
T
30
W
O
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N
32
C
H
A
33
O
N
L
Y
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I
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G
N
E
O
36
U
S
37
E
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M
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A
I
L
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A
P
B
41
O
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O
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G
U
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E
W
E
L
L
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L
A
Y
S
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H
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I
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A
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O
L
D
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M
A
C
D
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O
N
A
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D
51
P
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T
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O
C
D
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P
A
C
E
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H
A
R
D
G
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A
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G
R
E
E
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S
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M
E
D
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S
M
O
R
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E
61
L
O
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B
63
L
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G
A
L
64
F
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M
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I
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T
A
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Y
A
68
C
A
D
E
M
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69
H
70
E
P
T
A
G
O
N
S
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D
E
S
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M
A
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73
T
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E
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A
L
L
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L
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N
D
E
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R
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L
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A
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T
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S
E
A
L
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L
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E
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T
A
O
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S
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T
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E
L
G
U
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A
R
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F
O
X
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A
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K
V
A
S
S
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K
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D
O
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E
N
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N
P
U
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A
F
C
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A
S
T
97
C
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O
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D
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B
O
O
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E
101
S
L
102
O
A
T
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S
O
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N
D
104
S
Y
S
T
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E
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M
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P
A
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C
T
109
O
110
D
111
O
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R
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O
U
T
P
O
U
R
114
S
P
A
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N
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S
H
A
116
R
M
A
D
A
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A
P
R
O
N
E
D
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U
P
T
O
N
119
A
S
P
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R
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N
120
P
E
E
P
E
D
121
P
S
S
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122
T
H
I
C
K
E
T
© 2021, The New York Times8/1/21 ( No. 26,199 )
Across
1
A is one : ARTICLE
8
Ozone-harming compounds, for short : CFCS
12
Actor Guy : PEARCE
18
"How awesome!" : TOOCOOL
19
Play with, as a cat might a toy mouse : PAWAT
20
Naysayers : DENIERS
21
Five guys? : OFFENSIVELINE
23
It might have desks and drawers : ARTROOM
24
Shade of purple : PLUM
25
Those: Sp. : ESOS
26
Green giant? : WINDTURBINE
28
Ambulance driver, for short : EMT
30
Finished first : WON
32
"___-ching!" : CHA
33
Just : ONLY
34
Like basalt and obsidian : IGNEOUS
37
Something sent on a Listserv : EMAIL
40
Police broadcast, for short : APB
41
"Special Agent ___" (animated Disney show about a bear) : OSO
42
Main character in Larry McMurtry's "Lonesome Dove" : GUS
43
Apt name for a Christmas caroler? : EWELL
44
___ Clarendon, first openly transgender W.N.B.A. player : LAYSHIA
48
Jolly rancher? : OLDMACDONALD
51
Hole : PIT
52
Diagnosis characterized by repetitive behavior, in brief : OCD
53
Focus of a marathon runner's training : PACE
54
Grand opening? : HARDG
55
Sides (with) : AGREES
58
___ school : MED
59
Dessert with some assembly required : SMORE
61
Grammy recipient Lisa : LOEB
63
What pro bono lawyers waive : LEGALFEES
65
General mills? : MILITARYACADEMIES
69
The British 20-pence and 50-pence coins, geometrically : HEPTAGONS
71
Member of a South Asian diaspora : DESI
72
Photo finish : MATTE
75
Every last drop : ALL
76
Bank, often : LENDER
78
Exams offered four times a year, for short : LSATS
81
Grown-up pup : SEAL
82
"I promise I won't laugh," often : LIE
83
Certain guiding principle : TAO
84
Texas instruments? : STEELGUITARS
87
Meadow grass with brushlike spikes : FOXTAIL
90
Fermented Baltic drink : KVASS
91
"Ugh, gross" : ICK
92
Stag's date? : DOE
93
Doc treating sinus infections : ENT
94
X, in linear functions : INPUT
95
Dolphins' div. : AFCEAST
97
Like many a company softball game : COED
99
"That stinks!" : BOO
100
Subj. devoting extra time to idioms : ESL
102
___ milk : OAT
103
Band aid? : SOUNDSYSTEM
107
Truce : PACT
109
Litter box emanation : ODOR
113
Efflux : OUTPOUR
114
Old navy? : SPANISHARMADA
117
Like many a grillmaster : APRONED
118
Supermodel Kate : UPTON
119
Headache helper : ASPIRIN
120
Took a little look : PEEPED
121
[Hey, over here!] : PSST
122
Rough patch : THICKET
Down
1
Standing on : ATOP
2
Texter's "Hilarious!" : ROFL
3
Soy something : TOFU
4
Ones working block by block? : ICEMEN
5
Hoodwink : CON
6
Drift apart : LOSETOUCH
7
Certain Ivy Leaguers : ELIS
8
Pac-12 school, informally : CAL
9
Qualification shorthand : FWIW
10
"Ple-e-e-ease?" : CANI
11
Help when writing a letter : STENCIL
12
Its national drink is the pisco sour : PERU
13
State of disorder : ENTROPY
14
Some vacation rentals : AIRBNBS
15
Lube up again : REOIL
16
Old pal : CRONY
17
Actress ___ Creed-Miles : ESME
19
South American capital : PESO
20
Figures : DATA
22
Statements of will? : VOWS
27
"The power of global trade" sloganeer : DHL
29
___ Millions : MEGA
31
Into crystals and auras, say : NEWAGEY
34
Its calendar began in A.D. 622 : ISLAM
35
Inflated feeling of infallibility : GODCOMPLEX
36
Letters on a stamp : USDA
38
___ B or ___ C of the Spice Girls : MEL
39
Actor Alan of "Crimes and Misdemeanors" : ALDA
40
Binghamton Rumble Ponies or Birmingham Barons : AATEAM
41
"My b!" : OOPS
43
Sign : ENDORSE
44
Feudal lord : LIEGE
45
Plots of western films? : HOMESTEADS
46
Brain freeze cause, maybe : ICEE
47
Does a summer job? : ADDS
49
Warrant : MERIT
50
Magic can be seen here : ORLANDO
51
Relating to land, old-style : PREDIAL
56
They can help you see or taste : GLASSES
57
Like the odds of finding a needle in a haystack : SLIM
60
Airline based near Tel Aviv : ELAL
62
Deserving of a timeout, say : BAD
64
Big spread : FEAST
66
"No need to elaborate" : IGETIT
67
Like the Hmong language : TONAL
68
___ Ng, author of "Little Fires Everywhere" : CELESTE
69
12/24, e.g. : HALF
70
___ Perlman, role for Timothée Chalamet in "Call Me by Your Name" : ELIO
73
Means of divination : TAROT
74
"What ___?" : ELSE
77
Indicate availability, in a way : RSVP
79
"Weekend, here I come!" : TGIF
80
Side dish at a barbecue : SUCCOTASH
85
Upsilon preceder : TAU
86
Producer of the world's most widely read consumer catalog : IKEA
88
Genre for One Direction : TEENPOP
89
"... finished!" : ANDDONE
90
Ties : KNOTSUP
94
Android alternative : IOS
95
Exclamation after a sigh : ALAS
96
Teeny-tiny : ATOMIC
97
Sporty wheels : COUPE
98
Eccentric : OUTRE
99
Explorer Richard who made the first flight over the South Pole : BYRD
101
Attempt to control the narrative, in a way : SPIN
103
Lava, e.g. : SOAP
104
Took to court : SUED
105
Omar of "Love & Basketball" : EPPS
106
Rolls around while exercising? : MATS
108
Quick talk : CHAT
110
What nyctophobia is the fear of : DARK
111
Slobbery cartoon character : ODIE
112
"___ over" (words after letting off steam) : RANT
115
Often-contracted word : NOT
116
Tech sch. in Troy, N.Y. : RPI

Answer summary:
10 unique to this puzzle, 1 debuted here and reused later, 5 unique to Modern Era but used previously.

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