I almost disqualified this puzzle from POW! contention based on technical flaws. A 70-word crossword (generally an easy themeless construction) shouldn't contain more than a couple of dabs of crossword glue. AEROS, AS FAR, DELED, UNSHY? Add in ASES, ERTE, SYN, TALI? Yikes! It's like seeing a bunch of unsanded welds holding together a bronze sculpture.

What's the most important aspect of a puzzle, though? How much fun and entertainment it provides. Nothing else comes close. I had a blast solving this one, for so many reasons:
Great feature entries. ON SALE NOW / AS IF I CARE / THAT'S A LIE = great triple-stack. FREECYCLE / RETROCOOL / ACROPHOBE, another one! With BAD COP running through it! Heck, most every long slot held something wonderful. AUDIO TAPE was only so-so, but everything else was great to stellar.
Playful clues. DAY TRADER is a fantastic entry, and [One who gives a lot of orders] makes it even better. (Buy / sell orders.) The neutral HULA cleverly plays on "wiggle room." Even the ugly as sin SYN gets rescued by disguising the link between "illustration" and "for example," making me think it was going for some art term.
MORE playful clues! Shouting HIDE at a birthday party. MARS, the subject of "areology"? Ah yes, the Greek war god is Ares — I enjoyed making that link. [Rush home?] needed a telltale question mark, but that didn't lessen my enjoyment. (That's a FRATernity rush, not a mad dash to get home on time.)
Then I put my constructor's hat back on, wondering why Freddie resorted to so much glue. Turns out that there's a reason for it. The four corners may not look any bigger than normal, but note how many mid-length entries link into them. The SE, for example: DAY TRADER, AERIES, DRY MOP running through the stack makes for a tougher constructing challenge than usual.
All in all, this puzzle gave me a feeling of glee. POW! for that.