Clever theme idea, the type of tricky Thursday puzzle I like. Words are "hidden" IN BED, i.e. there's a ROACH hidden in B(ROACH)ED. I like having that struggle on Thursdays, grasping at straws until you finally cotton to the twist.
I admire the audacious construction. Tough, tough, tough layout today. As soon as I opened up the puzzle I wondered how smooth each of the quadrants was going to be. Each one of those corners looks like it's straight out of a themeless puzzle, and each one turns out to be even harder than filling a themeless grid. Why is that? Each area has a pair of crossing answers, and anytime you fix two crossing answers into place, you're bound to have trouble (or at least sacrifice a little smoothness). The letters around two crossing answers just tend to be tough to work in without making at least a compromise or two.
I was quite impressed by the SW corner. ERENOW is something many constructors avoid like the plague, but if it's the only piece of glue that holds a corner like this together, it's well worth the price. LENNON next to YOKO ONO, worked in as fill around the BROOMED / BROKERED crossing themers? Setting aside the fact that most people say "swept" instead of "broomed," this is a really nice corner. With so many six and seven-letter entries crammed together, this is an outstanding result. Must have taken a lot of time, a lot of trying out different options.
The others suffer a little, though. To be expected. Not ideal to have SOARERS crossing ALERTER, with AMBS kicking off the puzzle. ED MEESE is fine once in a while, but with a couple of ISS / LYS / DSL type entries, it made that corner feel a bit weak.
What a nice revealer, IN BED. If only it had been clued to the fortune cookie game (all fortunes are made more interesting when IN BED is added). And it would have been nice to have IN BED centered. Its position did allow for a piece of good fill like DRUM SET (and its fantastic clue!), but how much more elegant would it have been if IN BED was smack dab in the middle.
So perhaps I would have preferred a puzzle with a more traditional layout? Or adding a pair of blocks to turn it into a 74-word puzzle? Tough to say, since it's difficult to incorporate nine theme answers, especially when some are short (seven letters or less). A little more puzzle flow would have been nice too — having four mini-puzzles can give a feeling of isolation, not having the feng shui of a puzzle that moves like water from start to end. It is a unique layout though, and there's something to be said for trying out new things, giving solvers a grid they haven't seen before. I do like the stretch to innovate.
Beautiful idea. I really enjoyed the moment when I figured out what was going on.