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REBRANDING

New York Times, Sunday, December 20, 2015

Author:
Peter Wentz
Editor:
Will Shortz
Blog:
"Language of the unheard," per Martin Luther King Jr.
TotalDebutLatest
409/27/20071/1/2022
SunMonTueWedThuFriSat
200121520
ScrabDebutFresh
1.8029392%
Peter Wentz

This puzzle:

Rows: 21, Columns: 21 Words: 140, Blocks: 72 Missing: {QZ} Spans: 1 Scrabble average: 1.73 Puzzle has duplicate clues. This is puzzle # 22 for Mr. Wentz. Sunday freshness: 47%
Peter Wentz notes:
Several months ago, Will sent out an email of the NYT crossword inventory to Cruciverb-L, noting that there was a demand for non-rebus Thursday and Sunday puzzles. Coupled with having a ... read more
Jeff Chen notes:
Famous ad slogans, "corrected." Neat finds; so many companies using grammatically incorrect slogans. I liked the ones which created ridiculous-sounding phrases. Funny to imagine a poor ... read more
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© 2015, The New York Times12/20/15 ( No. 24,148 )
Across
1
Chipped beef go-with : TOAST
6
Plugged in : AWARE
11
Subjects of frequent updates : APPS
15
Tennis's Wawrinka, winner of the 2015 French Open : STAN
19
Wet spot : OASIS
20
Sophomore's choice : MAJOR
21
"Language of the unheard," per Martin Luther King Jr. : RIOT
22
"Duh, I get it" : AHSO
23
"Corrected" slogan for a tech company? : THINKDIFFERENTLY
26
Matriarch of six of the 12 Tribes of Israel : LEAH
27
Bounce : OUST
28
Regarding : ASTO
29
Keeper of the flame? : WICK
30
Majority of Saudi Arabians : SUNNI
31
Kind of tone : EARTH
33
"Corrected" slogan for an office supply chain? : YESWEHAVETHAT
37
Anna Karenina's lover : ALEXEI
39
Deer hunter's prize : STAG
40
Skaters' leaps : AXELS
41
Who might say "I'm I. M." : PEI
42
Rating for many HBO shows : TVMA
44
Early co-host of "The View" : STARJONES
49
"Corrected" slogan for a fast-food franchise? : EATFRESHLY
52
Feudal superiors : LIEGES
53
"The Boy Next Door" star, to fans : JLO
56
Elbow : JOSTLE
57
Sources of some rattling : SABERS
58
Milkmaid's handful : TEAT
59
Earnings, so to speak : BACON
62
Tubs : VATS
64
Fall back on, as in desperation : RESORTTO
66
"Corrected" slogan for a dessert brand? : EVERYBODYLIKESSARALEE
71
Gambit : BOLDMOVE
72
Gambit : PLAY
73
Molly who wrote "Bill of Wrongs" : IVINS
74
Hogwarts delivery system : OWLS
75
Dweeb : WIENIE
77
Confine : ENCAGE
81
Measure of inflation, for short : PSI
82
Calligraphers : PENMEN
83
"Corrected" slogan for a hairstyling product? : ADABWILLDO
87
Shows promise : BODESWELL
89
Thom ___ shoes : MCAN
90
Short note? : IOU
91
"When in ___, tell the truth": Mark Twain : DOUBT
93
Second : AIDE
95
Took, as a test : SATFOR
97
"Corrected" slogan for a frozen breakfast food? : LETGOOFMYEGGO
102
Aunt in "Uncle Tom's Cabin" : CHLOE
103
Reflective writing : ELEGY
104
Certification for eco-friendly buildings, for short : LEED
105
"Funny bumping into you here" : OHHI
107
"Unfortunately ..." : ALAS
110
Seaside scavenger : GULL
111
"Corrected" slogan for a dairy product? : DOYOUHAVEANYMILK
115
Hot rod's rod : AXLE
116
Took a card : DREW
117
President-___ : ELECT
118
"Duck Dynasty" network : AANDE
119
Action-oriented sorts, supposedly : LEOS
120
Surfaces, in a way : TARS
121
Targets of cons : MARKS
122
Work with the hands : KNEAD
Down
1
"Africa" band, 1982 : TOTO
2
First Ironman locale : OAHU
3
"From my perspective ..." : ASISEEIT
4
Possible black market cause : SINTAX
5
"Naughty!" : TSK
6
Buggy people? : AMISH
7
Drift : WAFT
8
Driver who won the Indy 500, Daytona 500 and Le Mans : AJFOYT
9
European deer : ROE
10
Get things wrong : ERR
11
"The Terminator" star, to fans : ARNIE
12
Bit of marketing : PITCH
13
Oktoberfest dance : POLKA
14
It's a mess : STY
15
Signs of respect : SALUTES
16
Hurricanes' grp. : THENHL
17
Yoga poses : ASANAS
18
Like three Cy Young games : NOHIT
24
Indirect objects, grammatically speaking : DATIVES
25
"Oh, gross!" : EWW
30
Sides in a classic battle : SEXES
32
"Acoustic guitar" or "terrestrial radio" : RETRONYM
34
"Hey, relax!" : EASY
35
___ Pepper : SGT
36
Hudgens of "High School Musical" : VANESSA
37
Big lug : APE
38
Shepherd's workplace : LEA
39
Pioneering stand-up comedian : SAHL
43
El Paso setting: Abbr. : MST
45
Admission of 1959 : ALASKA
46
Josh : RIB
47
Gibes : JEERS
48
Figures in bedtime stories : OGRES
50
Nordic wonders : FJORDS
51
Charge : LEVY
53
"Romeo Must Die" star, 2000 : JETLI
54
Approach evening : LATEN
55
Missouri River natives : OTOES
57
It makes a turn at the entrance : STILE
58
Globetrot : TRAVEL
59
Some jazz : BEBOP
60
Promises : AVOWS
61
Ma uses them : CELLI
63
Like ibexes : ALPINE
65
Cover's opposite : ORIGINAL
67
Greeted with respect : BOWEDTO
68
Like shepherds' charges : OVINE
69
Holds to be : DEEMS
70
Scrutinized : EYED
76
Mint : NEW
78
Subject for one studying onomastics : NAME
79
Ottawa-based media inits. : CBC
80
Flooded with : AWASHIN
82
Submarine near the Gulf Coast : POBOY
83
TV character with the catchphrase "Booyakasha!" : ALIG
84
Rope from a ship, say : LIFELINE
85
"Whoop-de-___" : DOO
86
Start of the Lord's Prayer : OUR
87
Band with the first video on MTV, with "the" : BUGGLES
88
Connectivity issue : LAG
91
Having all the add-ons, say : DELUXE
92
Singer of the aria "Ora e per sempre addio" : OTELLO
94
Let, e.g. : DOOVER
96
Barring no one : TOAMAN
97
Corporate department : LEGAL
98
Plants : FLORA
99
Stephenie who wrote "Twilight" : MEYER
100
Cartoonish shrieks : YEOWS
101
URL ender : EDU
102
I.M. sessions : CHATS
106
"Fiddlesticks!" : HECK
108
Photographer/writer Arlene : ALDA
109
Short timetable? : SKED
111
Chemical used to fight malaria : DDT
112
Border line? : HEM
113
Like : ALA
114
Talk up a storm : YAK

Answer summary:
9 unique to this puzzle, 1 debuted here and reused later, 1 unique to Modern Era but used previously.

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