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Rebrandings

New York Times, Sunday, September 24, 2023

Author:
Joel Fagliano and Christina Iverson
Editor:
Will Shortz
Blog:
96-Down : Director Orson
TotalDebutLatestCollabs
7110/22/20099/24/20238
SunMonTueWedThuFriSatVariety
18912911336
RebusCircleScrabDebutFresh
351.6447062%
Joel Fagliano
TotalDebutLatestCollabs
317/30/20199/14/202423
SunMonTueWedThuFriSatVariety
113512441
RebusCircleScrabDebutFresh
331.5918752%
Christina Iverson

This puzzle:

Rows: 21, Columns: 21 Words: 140, Blocks: 72 Missing: {JQ} This is puzzle # 71 for Mr. Fagliano. This is puzzle # 22 for Ms. Iverson. Sunday freshness: 24%
Will Shortz notes:
Joel Fagliano and Christina Iverson are puzzle editors for The Times. Joel lives in Philadelphia, Christina in Ames, Iowa. They both have young kids and a fondness for "dumb jokes," as ... read more
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© 2023, The New York Times9/24/23 ( No. 26,983 )
Across
1
Reaction to the 1950s culture of commercial consumerism : POPART
7
"We are not ___" : AMUSED
13
Chill dude : COOLCAT
20
Path : AVENUE
21
Penultimate letter in the NATO alphabet : YANKEE
22
See 15-Down : ONTARIO
23
We've rebranded! Now we sell tiny tongs! : LITTLESEIZERS
25
Pumpkin, for one : PETNAME
26
River forming the Swiss/Liechtenstein border : RHINE
27
German "you" : SIE
28
100 öre : KRONA
30
___ usual : PER
31
Crypto unit : COIN
32
Takes in : ADOPTS
35
We've rebranded! Now we run an advice column on friendship! : BUDWISER
37
We've rebranded! Now we sell ivy! : WALLGREENS
39
Let out : EMIT
41
"America's Got Talent" segment : ACT
42
Dutch explorer Tasman for whom an island is named : ABEL
43
Fell : HEW
44
Key board players : CEOS
45
Merit : EARN
48
Apt rhyme of "Achoo!" : FLU
49
We've rebranded! Now we sell doughnuts and bagels! : HOLEFOODS
52
We've rebranded! Now we help write breakup letters! : BESTBYE
55
What a metronome sets : TEMPO
57
Sign for a speaker to wrap things up : YAWN
58
Sudden burst of speed : SPURT
60
Not strict : LAX
61
Product once marketed with dancing silhouettes : IPOD
64
Contests : VIES
66
Yule ball? : ORNAMENT
68
We've rebranded! Now we do genealogy for the U.S.'s rich and famous! : AMERICANHEIRLINES
71
Lover boy : CASANOVA
73
Some T.S.A. no-nos : GELS
74
Make oneself heard, in a way : YELL
75
Something to pull on a highway, informally : UEY
76
1300 : ONEPM
78
Troubles : AILS
80
Online business : ETAIL
84
We've rebranded! Now, with 86-Across, we operate a test-taking facility/casino! : PROCTOR
86
See 84-Across : ANDGAMBLE
90
Hosp. section : ICU
91
"To have another language is to possess a second ___": Charlemagne : SOUL
92
Littlest teams : DUOS
93
Org. at the front of a phone book : AAA
94
Bygone autocrat : TSAR
95
Fan setting : LOW
97
Farmer's hope, maybe : RAIN
98
We've rebranded! Now we produce a "Beauty and the Beast"-themed podcast! : TALKOBELLE
101
We've rebranded! Now we sell only pens and pencils! : WRITEAID
104
Like only some mushrooms : EDIBLE
106
Short Instagram video : REEL
107
"Yikes!" : EEK
108
8.5" x 14" : LEGAL
110
The Sixties, e.g. : ERA
111
Is revolting : RIOTS
113
What lions use to hunt : STEALTH
115
We've rebranded! Now we sell candy to diplomats! : EMBASSYSWEETS
120
Literally, "three teeth" : TRIDENT
121
"Beats me" : NOIDEA
122
Desert "I" land? : ISRAEL
123
In a manner of speaking : SOTOSAY
124
Execrate : DETEST
125
Certain employee of a game company or perfumery : TESTER
Down
1
Amigo : PAL
2
Egg: Prefix : OVI
3
Major export of Venezuela : PETROLEUM
4
Locale of tiny tunnels : ANTHILL
5
One may be 5-4 : RULING
6
Louis Braille, when he invented Braille : TEEN
7
All-vowel avowal : AYE
8
French house : MAISON
9
Drops like flies? : UNZIPS
10
Sport with clay disks : SKEET
11
What's always in poems? : EER
12
Word with front or help : DESK
13
Weak excuse : COPOUT
14
Continuously : ONEND
15
With 22-Across, world capital selected by Queen Victoria : OTTAWA
16
PC-to-PC connection : LAN
17
Places where dough is made from rolls? : CRAPSTABLES
18
Singer/songwriter Mann : AIMEE
19
It's human, it's said : TOERR
24
Marine creature whose name has four consecutive vowels : SEAEEL
29
Some baseball stats : RBIS
31
Streaming competitor : CABLE
33
___, Cheatem and Howe (classic fake law firm) : DEWEY
34
Starting point : SEED
36
Rapper who co-starred in 1991's "New Jack City" : ICET
37
Float through the air : WAFT
38
ρ : RHO
40
First plant on Earth, it's thought : MOSS
44
"S.N.L." characters who coined the term "parental units" : CONEHEADS
46
Coogler who co-wrote and directed "Black Panther" : RYAN
47
On deck : NEXT
49
"That would stink" : HOPENOT
50
___ bean : FAVA
51
In debt : OWING
52
Powerfully built : BURLY
53
"Dance Myself to Sleep" singer on "Sesame Street" (watch the video on YouTube!) : ERNIE
54
Marvel-ous guy? : STANLEE
56
Cotton variety : PIMA
59
Cristiano Ronaldo's team: Abbr. : POR
62
University of Maine town : ORONO
63
Scuba ___ : DIVER
65
Bud of baseball : SELIG
67
Become liquidy : MELT
68
Whence the line "O, how bitter a thing it is to look into happiness through another man's eyes!" : ASYOULIKEIT
69
Place for a feather : CAP
70
Cuba, por ejemplo : ISLA
71
Starbucks stack : CUPS
72
Lead-in to space : AERO
77
Destination for migrating humpback whales : MAUI
79
12 ounces, often, for a drink : SMALL
81
What C or D might indicate : AISLESEAT
82
Dreaded words to a bluffer : ICALL
83
Draw : LURE
85
Thicken, as cream : CLOT
87
Multiple choice option : NONE
88
Whisk-y business? : BAKERY
89
Language in which "hello" is ສະບາຍດີ : LAO
92
Early word for a baby : DADA
94
Isn't steady : TEETERS
96
Director Orson : WELLES
97
Not a southpaw : RIGHTY
98
Rant : TIRADE
99
Puts down : ABASES
100
See the sites? : BROWSE
101
Some bridge positions : WESTS
102
Nostalgic style : RETRO
103
Insurance company with a purple heart logo : AETNA
105
Kind of card : DEBIT
109
Give, but not as a gift : LEND
112
"Yeah?" : ISIT
114
Excitement : ADO
116
___ Berg, baseball player turned spy : MOE
117
Took the bench : SAT
118
Informal shirt : TEE
119
Camera type, for short : SLR

Answer summary:
10 unique to this puzzle, 1 debuted here and reused later, 1 unique to Modern Era but used previously.

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