Sometimes a puzzle surprises me, and that's a very welcome occurrence after ten years of solving. Reading a title like "WELL, GOLLY," my mind immediately went to Ian's very recent puzzle and continued with 1.) it must be an add-a-sound puzzle with "GEE" likely involved 2.) I really hope it's something more complex than just adding the G sound. Given that I didn't actually uncover a themer all the way until I got to BEE GEE LINE, I prepped for the worst.
But wow, was I pleasantly surprised. Next themer up was OH DARJEELING, which made me laugh with its hilarious visual of a guy batting his eyelashes at looseleaf tea (I read between the lines of the clue). Another funny moment came when I got to GPS I LOVE YOU, and another with GENIE JERK REACTION. KANJI ARTIST felt a bit too much like a real thing, but the rest of the themers felt above average to strong on the humor scale; KITTY LITURGY not a ten only because of missed LOLcat potential.
The themers also had nice base phrases, from WEIRD AL to KNEE JERK REACTION to CON ARTIST. OH DARLING felt strained to me, like it was contrived to make a length for symmetry requirements, but six out of seven is quite good. And to have each of the G sounds be spelled differently was really well done. I especially liked the JI in KANJI and JEE in DARJEELING.
Jim did very well with his fill, well above par for Sunday debuts. It's audacious to attempt the difficult task of dropping down to 138 words, and to pull it off with not much glue is impressive. The lower word count allows longer fill like MAIL ORDER and NETIZENS crossing, as well as the cool DIAL A RIDE and regal WHITE GLOVES.
There were some bits I hitched on though, notably the area containing OPP and PROEMS and CONG. The first is minor, the second straight from the Weng/Maleska eras, and the third not only cluable in one way, [Viet ___], but bringing up bad memories for many. I would have either liked 1.) more work in that section by changing the curious but not interesting (to me) TETRAGRAM to something else, as there's a lot of flexibility there in the ?ET???R?? pattern, or 2.) splitting up TETRAGRAM at the A and reworking. (Can't say I like Jim's original grid any better, given I believe it would have AT YA at 70D crossing/duping LOVE YOU, and OODLE doesn't feel crossworthy even to this tech dork.)
The rest of the puzzle has fairly minor stuff (aside from LEAL, also straight from the Maleska era), things like ENUF, EUR, NIE, ETYM, spread out through the puzzle to be fairly unnoticeable. It would have been great to have the entire puzzle equally smooth, without that one section sticking out. Thumbs up to Will for reworking it, but I would very much have liked to see the efforts go even further, maybe kicking it back to Jim for a more in-depth fix.
Finally, I really liked many of Jim's new-to-the-NYT-xw entries, but BESTIE made me pause. I read a lot of middle grade and young adult lit for research, and I personally don't want this to open the floodgates to such similar vocabulary as ADORBS (adorable) and TOTES (totally). Feels beneath the NYT.
But all in all, a well executed theme, demonstrating that a simple concept can be pulled off with strong base phrases, humorous impact, and a range of clever sound changes. Since the solving audience is so wide and diverse, it's smart to aim some NYT Sunday puzzles to the straightforward side.